Why you should start with WHY

Thinking about why you do what you do every day is crucial for building a strong and meaningful business and life.

Simon Sinek’s book “Start with Why” emphasises the importance of understanding your “why” as the foundation of a successful and fulfilling business.

Asking “why” will help you make better decisions, create a unique brand, attract the best customers, and inspire others.

Here are a few questions you can ask yourself to work out your “why”:

WHY did you start your business?

Look inside yourself to find the REAL reasons you started your business and why you show up every day (outside of making money).

WHY is your business unique?

Figure out what sets you apart from everyone else in your industry or niche.

WHY do your customers choose you? 

Talk to your customers to find out what problems they need you to solve for them and what they appreciate about you and your business.

By starting with “why”, you can work out the real purpose behind your business.

Use it to guide you to make decisions and build a business that truly resonates with your customers.

My “Why” is the first thing I remind myself of when I’m getting organised for the day.

It’s also one of the first things I ask new clients when I start working with them.

What is your “why”?

This photo is just one of mine ? ??‍♂️

Get in touch if you’d like to jump on a call and chat about some of your whys.