5 ways you can leverage tech in an offline business

A lot of people I work with are running businesses that traditionally operate offline in areas like home improvement and commercial trade services.

Everyone is mobile and connected, and there are so many ways you could be getting more out of the awesome tech that’s available and freeing up your time.

Here are 5 ways you can leverage tech in a business that operates largely in the real world.

? Sell spare parts and other products online

If your business is installing high end products for residential and commercial use, chances are your customers will need spare parts or add on products.

Setting up an online store with credit card payments can be a great way to make it easier for your customers to buy your products, and also free up some of your time.

? Provide online education

You have expertise in your field, so it’s worth thinking about an online course or program that can be accessed from anywhere.

You could offer training on how to install or use your products, or how to leverage them to get better results for your customers.

It could be as simple as a few videos taken on your mobile phone and uploaded to a web page.

This can help position you as an authority in your industry and generate additional revenue, while also freeing up your time from answering the same questions over and over.

? Offer virtual consultations or services

You could save time and resources by offering services like remote design consultations, online meetings, or sales proposal walkthroughs.

There will always be a time and a place for in person meetings, but everyone is more familiar with virtual meetings nowadays and they are often more convenient for everyone.

? Create a resource library

Develop a resource library on your website that provides valuable information to your customers. 

This can include helpful guides about planning for or using your products, case studies, and other helpful content that sets you apart from competitors.

? Take online bookings

It’s easy to add a booking calendar to your website using a scheduling system that allows you to block out certain times and days of the week.

You can add a link to your email signature, or send it to anyone who requests to book a call or a meeting and it will automatically be added you your calendar.

There are plenty of ways to leverage the internet outside of having a boring static brochure website that nobody visits.

Contact me or book a call if you have any questions or if you’d like help with any of this.