Here’s five simple things you can quickly check over to help you boost your credibility online and win over potential customers.
Most business owners I talk to think they’re too busy or don’t know how to do this stuff, but you don’t need to be a tech wizard and a lot of it can be tweaked in a couple of hours or less.
Content
- Does your content explain how you can help people solve their problems and get them closer to their goals?
- Does it help your potential customers answer questions they have or find information on things they might be unaware of?
- Does it highlight your unique selling points and how you’re different?
Trust
- Do you have a collection of positive reviews or testimonials from satisfied customers?
- Do you have case studies that showcase successful outcomes you helped achieve?
Branding
- Do you have a clear brand message, tone of voice, and visual identity that aligns with your business and what it stands for?
- Is your branding consistent across your website, social media profiles, and marketing materials?
Website
- Is your website easy to get around and find relevant information on?
- Is it crystal clear what people have to do to contact you or work with you?
- Will visitors have a positive experience using it?
- Do you have an email list of past, present, and potential future customers that you keep in touch with regularly?
- Do you have an email signature with a clear call to action?
These things don’t all need to be a billion percent perfect.
Thinking about them regularly and making small changes along the way as you get feedback from your clients and customers can help you improve your digital marketing and build trust.
Now get stuck in! ?
…and as always, let me know if you need help with any of these points!