Clearer calls to action
The old website had too many options and it wasn’t clear how visitors could contact them quickly for a quote or to request service.
Clearly visible buttons and calls to action were added throughout the site to make it as easy as possible for visitors to contact them.
New logo design and branding
My client isn’t the cheapest in their city, nor do they want to be.
Their old logo and branding didn’t convey the premium product and service they offer and was attracting some less than ideal enquiries.
A new logo and updated colour scheme was designed to communicate their premium offerings.
Professional photography
A crooked, out of focus snap of your work on a phone camera compared to properly composed photos taken and edited by a professional can be the difference between a potential customer deciding you’re the right company for the job or looking for someone better.
It’s not always easy to quantify exactly how design, branding, and photography affects whether a visitor decides to make contact or click the back button.
First impressions always play a part and usually happen in under 2-3 seconds.
Rewritten website copy
Most of the copywriting on the website was rewritten to focus more on the solutions they provide to common problems their customers face.
As opposed to a list of all the services they offer or features of their products.
Above all, customers want to know how you can help THEM.
The website copy was written in an easy to read format that is also search engine friendly.
SEO restructure
Their old website wasn’t structured in a search engine optimised way, so the new site was built from the ground up with the right things in the right places.
The new site loads fast and works perfectly on mobile as well as larger screen sizes.
This has helped them appear on the first page of Google for their main keywords consistently since not long after the new site was launched.
Website care and ongoing support
These optimisations aren’t something you do once and forget about.
They take time and planning to get right and everything needs to be kept up to date and monitored.
The great thing is they can be tested and tweaked over time as you get feedback from the market and can use that information to constantly improve.
Services Provided
- WordPress design and layout
- Mobile responsive layout
- Logo design and branding
- Copywriting
- Photography
- SEO & social media setup
- Website care and maintenance
- Digital marketing consulting